When posting through the Social Planner in LSS CRM, you may encounter failed posts or broken integrations due to expired tokens. This is a common issue caused by social platforms requiring users to reauthorize access periodically, or if permissions have been revoked.
This guide walks you through how to identify, troubleshoot, and fix expired tokens for all major platforms supported by LSS CRM’s Social Planner, including Google Business Profile, Facebook, Instagram, and LinkedIn.
When you connect a social media account to LSS CRM, the platform generates a token (a type of secure digital key) that allows the CRM to post on your behalf.
These tokens expire for several reasons:
Time-based expiration (e.g., Google or Facebook auto-expire tokens after 60–90 days)
Password change on your social media account
Permissions revoked by the user or page admin
Security policy updates from the social platform
Once the token expires, LSS CRM loses permission to post or schedule content, and you’ll begin seeing errors like:
"Authentication failed"
"Token expired"
"Reauthorization required"
"Permission denied"
Go to Marketing > Social Planner in your LSS CRM account.
Check the List View or Calendar View for any posts marked as “Failed.”
Click into the post to read the error message.
Click the gear icon (Social Planner settings) in the top right corner of the Social Planner.
Under the list of connected accounts, look for any warning indicators such as:
"Expired"
"Reconnection required"
A red icon next to the account name
Go to Marketing > Social Planner > Settings (gear icon).
Locate your Google Business Profile connection.
Click Reconnect or Remove & Reconnect.
Sign in using the Google account associated with the verified business.
Accept all required permissions.
Important: You must log in using the Google account that owns or manages the verified business profile. If the business is not verified, posting will not be possible.
From Social Planner settings, find the Facebook or Instagram account with the issue.
Click Reconnect or Remove & Reconnect.
A Facebook popup will appear. Be sure to:
Select all pages you want to connect.
Grant all required permissions.
After successful reconnection, test a small post to ensure the issue is resolved.
Note: Instagram must be connected through the Facebook Page it is linked to. Also, ensure that the Instagram account is a Business or Creator account, not a Personal account.
Go to Social Planner settings and find the LinkedIn connection.
Click Reconnect or Remove & Reconnect.
Log into LinkedIn and authorize the connection.
Ensure you are an admin or super admin on the LinkedIn company page you wish to post to.
Once you’ve reconnected the affected account:
Go back to the failed post.
Click Edit, then make any required changes.
Reschedule the post or publish it immediately.
(Optional) Create a small test post to confirm everything is working.
Set a reminder to check social connections every 30–60 days.
Avoid changing social media account passwords unless necessary.
Ensure that LSS CRM is granted all necessary permissions when connecting accounts.
Only authorized admins should manage social integrations to avoid accidental disconnections.
If you manage multiple accounts or locations, reconnect each account individually as needed.
