If your scheduled social media post failed to publish through the Social Planner in LSS CRM, this guide will help you understand why the failure occurred and how to resolve it.
This guide covers troubleshooting for posts scheduled to Google Business Profile, Facebook, Instagram, LinkedIn, and other connected platforms via the Social Planner.
Summary of Troubleshooting Steps
Locate the failed post in Social Planner.
Review the specific error message.
Reconnect or reauthorize the affected social media account.
Edit and reschedule the post.
(Optional) Run a test post to verify the issue is fixed.
From the main dashboard of your LSS CRM account, go to Marketing > Social Planner.
Use the Calendar View or List View to browse your scheduled and past posts.
Identify the failed post. Failed posts are typically marked with a red warning icon or display a “Failed” status.
Click on the failed post to open its details and view the system-generated error message.
When a post fails, the system will generate an error message that explains the issue. These messages often point directly to the source of the problem.
Here are some of the most common error messages and what they typically mean:
Error Message
Explanation
Suggested Solution
Authentication failed | The connected social account is no longer authorized. | Reconnect the account through Social Planner settings. |
Missing required fields | The post is missing critical content such as an image, caption, or link. | Edit the post and ensure all required fields are filled. |
Permission denied | Your user account lacks the necessary permissions to publish on the selected platform. | Verify your role and page access, or reconnect with an admin account. |
Invalid image format or size | The attached image does not meet platform requirements. | Use a JPG or PNG image with proper dimensions. |
Google account needs re-authentication | Access to Google Business Profile has expired or been revoked. | Reconnect the Google account from Social Planner settings. |
Post contains restricted content | Google may have flagged the content for violating posting guidelines. | Review your content for sensitive terms, phone numbers, or links. |
Understanding the error message is critical to applying the right fix. If the message is unclear or too generic, continue to the next steps to test and resolve it.
Account disconnections are one of the most frequent reasons for post failures. Social platforms (especially Google and Facebook) periodically expire access tokens for security reasons.
To reconnect an account:
Navigate to Marketing > Social Planner.
Click the gear icon (Settings) in the top right.
Locate the platform with the issue (Google, Facebook, etc.).
Click Reconnect or Remove & Reconnect.
Follow the prompts to reauthorize the account.
Important Notes:
Ensure you are logged into the correct social media account in the same browser window before reauthorizing.
For Facebook and Instagram, make sure you are using an account with full admin access to the page or profile.
Once you’ve identified and resolved the issue, return to the failed post.
Go back to the Social Planner, and click on the failed post.
Click Edit.
Make the necessary changes:
Add any missing content
Replace unsupported media
Revise the caption to comply with platform rules
Select a new date and time for the post.
Click Reschedule or Save.
If the issue was caused by temporary account disconnection, you should now be able to reschedule the post successfully.
To ensure the issue has been fully resolved:
Create a simple test post with a short caption and image (e.g., "Test post").
Choose the same platform that previously failed.
Schedule it a few minutes ahead.
Monitor whether the test post is successfully published.
This step is especially useful after reconnecting social accounts or adjusting user permissions.
